The Do I, Don't I, SXSW Question

I make business decisions daily, but that doesn't mean it gets any easier. On this occasion, I reached out to my mentors... Read more

The Do I, Don't I, SXSW Question

Early Starts | Late Finish

What happens when South by South West (SXSW) comes calling. Firstly, you pat yourself on the back because no-one else is with you when you open the email at 3:30 am. Then you hit the sack to get your 3 hours sleep before the alarm goes off and you start another day.


For those that don't know, SXSW: South by Southwest is an annual conglomerate of film, interactive media, music festivals and conferences that take place in mid-March in Austin, Texas USA. It began in 1987, and has continued to grow in both scope and size every year.


SXSW Interactive is focused on emerging technology, a focus which has earned the festival a reputation as a breeding ground for new ideas and creative technologies. The festival includes a trade show, speakers, parties, and a startup accelerator. According to one festival organizer, Louis Black, SXSW Interactive "has probably been the biggest of its kind in the world" since 2007.

The Cost

We are an American registered company with a dispersed team around the globe, so flying the founders into Austin and paying $1,000 a night for a hotel, meant we were looking at a roughly $5 - $10,000 bill. Ugh, just ugh - that's what it sounds like when you're bootstrapping.


I make business decisions daily, but that doesn't mean it gets any easier. On this occasion, I reached out to my mentors asking if anyone attended SXSW and what their experience was. The consensus was clear. SXSW is great, it's a multi-track event and a who's who of those in their respective domain. However, the numbers did not stack up, RecruitSumo would spend a fortune getting there and would be overwhelmed by the occasion. In my opinion it's a great place to party, not so great to raise.


It's great to be considered for the SXSW Enterprise & Smart Data category, however, bootstrapping means you evaluate every dollar you spend.

About RecruitSumo

RecruitSumo, Inc., is a predictive analytics company for human capital. Our first product RecruitSumo CCP, a candidate-centric platform that empowers key decision makers with their tech hiring, through visualized data, curated research and engagement analysis.

Predictive Analytics - is the use of statistics and modeling to determine future performance based on current and historical data. Human Capital are the skills, knowledge, and experience possessed by an individual, viewed in terms of their value or cost.

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